Certification\u00a0 \u2013\u00a0<\/strong>When shopping, customers look to differentiate one business from another. Advertising alone won\u2019t do it, as everyone promotes themselves in glowing terms \u2013 whether it\u2019s true or not. But not everyone is willing to go to the expense and effort of getting training, following standard practices or maintaining independent third-party certification. Training and certification<\/a> in the eyes of the customer means that you have gone the extra mile and their chances of having a positive experience when doing business with you is much greater.<\/p>\n Beyond that, certification means something to those doing the work. Like the business, certification means that the individual has gone beyond just doing the work; they have take training and passed a test and now have more than a basic understanding of the technical aspects of the work they do. In an employee\u2019s eyes, this makes them special and it raises their expectation for themselves.<\/p>\n Standards \u2013\u00a0<\/strong>Industry standards are how we do things. A group of industry professionals has come together to write, review and establish what they see as best practices<\/a> \u2013 the minimum acceptable standard for certain tasks and operations. Those following the standards have a much better chance that the desired results will be achieved when doing the work.<\/p>\n Today, third party groups such as the American National Standards Institute (ANSI), ASTM International and the International Organization for Standardization (ISO) act as independent reviewers of the industry standards process to assure that policies are followed when establishing credible standards. In today\u2019s competitive market, a business owner needs to do everything possible to set his business apart from and ahead of the competition.<\/p>\n Training, certification and standards are three ways that identify a business and its technicians as special in the eyes of existing and potential customers.<\/p>\n Get Your Money\u2019s Worth \u2013\u00a0<\/strong>Talk it up. Training, certification and standards should be seen as special in your organization, industry and marketplace. Promoting why your company and staff are different from the competition has to permeate your operation first and needs to be visible in everything you do. This indoctrination starts with the interview process for new employees, and continues in how you promote and pay workers.<\/p>\n These same threads should be displayed prominently in your marketing <\/a>to existing and new customers, and should be clearly seen in the way you do the work and operate your business. Take advantage of what you have accomplished. Inform customers verbally and in writing and show them in performance that both your company and your people are a notch above the competition.<\/p>\n Display certification logos on vans, in ads and on business cards for all to see. Train workers to explain to customers what training, certification and standards mean to them, your business and your industry.<\/p>\n For more information about training, certification and standards,\u00a0contact <\/a>Total Contentz\u00a0or call\u00a0888-722-5688.<\/p>\n *Written by William R. Griffin\u00a0<\/i><\/p>\n
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